Reverse logistics is a crucial process that manages the flow of goods from the consumer back to the business. It covers product returns, refurbishing, recycling, and safe disposal. The process includes product retrieval, quality checks, repair, and redistribution. Benefits include reduced waste, improved customer experience, and cost savings by reusing materials. Reverse logistics also plays a major role in building a sustainable business model by minimizing landfill contributions. Businesses that focus on reverse logistics can boost profitability and strengthen their brand reputation while reducing their environmental footprint through efficient product recovery and recycling strategies.