What Is Performance Marketing In Digital Marketing?

Performance marketing is revolutionizing digital advertising by allowing businesses to pay only for specific results—such as clicks, leads, or conversions—instead of for ad space alone. Unlike traditional marketing, this data-driven model ensures every rupee spent delivers measurable ROI. In this blog, explore how performance marketing works, its key benefits, and practical tips to run high-performing campaigns. Whether you're a startup, e-commerce brand, or aspiring digital marketer, learn how to make the most of your ad budget with performance-based strategies. Start mastering these skills with EduYagna’s Performance Marketing Course.