New Messenger API for Instagram Allows Brands to Manage Messages Directly

Hootsuite, the global leader in social media management, has today announced its integration with the new Messenger API for Instagram after joining the highly anticipated Messenger API for Instagram beta program in 2020. The new API, which allows brands and organizations to govern their Instagram-related communications from their preferred social media and customer care management platforms, will be unveiled in a three-tiered, phased approach by Instagram.

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