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How can content marketing get closer to accountable results?

How can content marketing get closer to accountable results?

Submitted by • October 7, 2020 www.martechcube.com

Michael Marchese from Tempesta Media puts light on the importance of content marketing and how marketers can measure its performance & effectiveness

Today’s content marketing, as a marketing segment, is similar to TV advertising in the 1950s Twitter During that time, advertisers knew that TV advertising worked. The problem was that they couldn’t pinpoint exactly which components were driving most of the results. As the old marketing joke used to go: “I know 50% of my campaign is performing, I just don’t know which 50%.”

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