Google My Business in digital marketing

Google My Business is a free tool that allows businesses to manage their online presence across Google, including searches and maps. It enables businesses to update their information, respond to reviews, and engage with customers to improve their online visibility and reputation. By utilizing Google My Business, businesses can also gain valuable insights into how customers are interacting with their listing, such as how many people are viewing their profile and where they are coming from. This tool is essential for any business looking to attract more customers and stand out in local search results.