Among the Steps to Rank in Google, The first step is to analyze your competitors. Begin by searching your target keyword on Google and identify the top five competitors. Create a Google sheet to track their strengths and weaknesses. This process involves several key steps:
Study their on-page SEO. Use tools like the detailed Chrome extension to copy the title and meta description from each competitor’s page and add them to your sheet.
Examine their headings. Click on the headings tab and copy the H1 text, adding it to your sheet.
Analyze the content. Copy the first official paragraph from each competitor’s page and record it in your sheet.
Run the keyword through a content optimizer tool, such as Rankability, to get a score that measures a page’s relevance and topic coverage compared to competitors.