The traditional B2B marketer’s toolkit has been losing its edge over the years. Today, most marketers use inbound marketing strategy over outbound strategy for several reasons but primarily because the B2B buyer has evolved.
Inundated by mass advertising and brand messages several times in a day, B2B buyers have become adept at ignoring content that they haven’t requested. Unsurprisingly, the ROI of outbound lead generation activities have rapidly declined.
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